The Team

The team at the Institute for Insurance Innovation is composed of visionary professionals who bring a dynamic blend of expertise in digital transformation, operational excellence, and sustainable innovation to the organization.

Together, they are dedicated to driving impactful change in the insurance industry.
This diverse and purpose-driven team is united by a commitment to making the insurance sector more innovative and adaptable to the future.

Founders and Directors Mariëlle van Jaarsveld and Bertina Bus strongly believe that education and training are key in making organizations more innovative – at every level. They met while working in senior roles at DIA (Digital Insurance Agenda), focused on the latest tech and insurtech developments and connecting insurance leaders, insurtechs and tech companies to innovate, collaborate and grow.
In the Institute for Insurance Innovation they combine their passion to stay on top of the latest developments with their experience developing and organizing executive education and training programs, creating business focused learning programs with lots of examples and actionable take-aways.

What we believe

At the Institute for Insurance Innovation, we believe that the future of insurance lies in embracing change, fostering collaboration, and continuously pursuing excellence.

We are committed to supporting the insurance sector in its journey to become more responsive, resilient, and resourceful, shaping a future that meets the needs of modern consumers, companies and communities alike.

  • Innovation as a catalyst for growth and improved customer experiences
  • Transparency in practices, to build trust and clarity in insurance services
  • Collaboration across all industry stakeholders, sharing knowledge and resources to create solutions
  • Adaptability, ensuring that insurers are equipped to respond to emerging trends
  • Sustainability in practices that support long-term, positive impact for industry and society

Empowering insurance leaders
to innovate with impact

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